Sunday, September 29, 2013

Facebook vs Google the Fight for Advertising Supremacy

The current digital ad market breaks down to two companies. Facebook and Google. Google has about 33% of the market and Facebook has about 6%. However, Facebook is not laying down to easy on this market share. Facebook is currently working on some new advertisements platforms. The newest Facebook ads will show up in your newsfeed as automatically playing videos. Investors love the idea expecting growth in Facebook's stocks.

“Facebook is laying the foundation for a new video ad product, which we believe could be its next billion-dollar business,” Says financial analyst Brian Pitz
I for one think this idea is ridiculous. What can you expect? Ever since Facebook went public getting more Ads on to the site has been their main goal. But putting automatically playing Adds in the newsfeed seems a little too much for me. I know Facebook feels invincible, but I'm sure in its hay-day Myspace did as well. Facebook needs to stop operating with the idea they are too big to fail. The more commercial they become the more likely people are to switch to something new.  

Getty Images, Bloomberg

What do you think about automatically playing adds in your newsfeed?

http://www.marketwatch.com/story/facebook-google-seen-dominating-ad-wars-2013-09-26

1 comment:

  1. I am not too sure how I feel about it as an end-user and it is hard to believe this would work on the average person's device. I guess Facebook is just trying to differentiate themselves from the other marketing platforms available.

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